Staple reading for every first-year design student, Donald A Norman's
The Design of Everyday Things brings a common-sense, straightforward
perspective on the sometimes elitist field of "Design."
This is a lightbulb book that forever changes the reader's perspective
on the objects they encounter every day. A self-proclaimed "technology
enthusiast," Norman is a principal of the Nielsen Norman group
and a Professor for Computer Science at Northwestern University.